How to rank and Drive More Traffic to a business website
What an era to be alive! Apart from the ongoing pandemic, this is Eden for technology geek. This pandemic made business go online and I’m pretty sure you are also one of them. Just getting the business online or simply buying a hosting and uploading your website is not that profitable. The only way you are going to earn is if you generate traffic through that website and get leads. Converting those leads is a separate blog for some other day.
There are 2 ways to rank and drive more traffic to a business website
- Free options
- Search Engine Optimization
- Social Media Marketing
- Email Marketing
- Paid options
- Advertisements on various platforms/PPC/SEM
Search Engine Optimization
SEO is an essential part of any website development process. Mainly, there are 2 types of SEO i.e. on-page and off-page.
On-page SEO basically means whatever you do on the particular page that is to be ranked is preferred by your specific search engine. Factors like the title length, meta description length, website’s UX & UI, etc have their own weightage while ranking a website. The quality of content also matters when talking about driving more traffic to a business website. Keep in mind that the content you provide on your website must be friendly for the readers but also for the search engine. There are a lot of ways in which you can write SEO friendly content for your website like keeping the audience’s age in mind and various factors like is it having too long sentences or too much in the passive or active voice. There are various free and paid tools that would help you in doing SEO of your website. Keeping website Mobile friendly, secured (you can show that by getting an SSL certificate) and fast are some of the most essential key factors to consider while driving traffic to generate lead.
Off-page SEO basically means all the efforts you put in connecting that page to the other sections and parts of the internet. The major part of off-page SEO is getting backlinks from good sources with high DA also known as Domaine Authority. The more backlinks you get the more people will come across links to your site. And that is how you generate traffic. Now talking about rank, google prioritizes the rank of the website with a high backlink number and from a good source. Don’t forget that Google can differentiate between organic and non-organic backlinks. So don’t hire a backlink farm to continuously flood you with low-quality backlinks. Google might consider it as spam and that can create trouble for you.
There are different types of backlinks you can get like profile creation, website 2.0, bookmarking, etc.
Doing SEO all by yourself can be very hard and often does not show any results if you are not professional. That’s why here at digiRoads we have professionals with over 5 years of industry experience in SEO. Get out SEO package now!
Social Media Marketing
Social Media Marketing is so effective as the number of users on social media sites is increasing day by day. There is an entire field of dedicated professionals who make sure that whatever you decide to advertise is optimal for the money you paid. Social Media Marketing is a huge area to cover as there is no single major social media site to target. You have to target various platforms at the same time. Like Facebook, Twitter, Instagram, Youtube, Reddit, etc. The content you upload on these sites must be carefully thought upon as these sites do not let you post unlimited times. It’s a matter of time before they know what you are up to and mark you as spam and ban the account. Various skills like Graphics designing is crucial if you want to have a recognizable presence on social media.
Email Marketing is one of the easiest but this activity has the most chance of getting an authentic lead from the traffic and there are also pretty high chances of getting that lead converted. The basic strategy to do email marketing is to get bulk email addresses of users in your line of business to make sure you target the right audience. Now it’s time to send them an email. Not just an ordinary email to check out your website. It can either be a summary or simply a brochure that attracts attention.
You can put advertisements on various platforms like Social Media advertisement or google ads, if you put paid ads on social media that’s gonna drive huge traffic to your site. If you use google ads services to put your site in the top 3 positions (cost depends on various factors) that’s also going to drive huge traffic to your site. Moreover, you can also put paid ads on search engines for displaying your business over the top of others. These paid ads allow your business to appear on the top of search engine results for more sales and traffic.
These are ways to rank and increase traffic to a business website. Getting costumes or the business is an art and at DigiRoads we have artists who can even beat Picasso. Handling business and worrying about getting customers can sometimes be too much to handle. So, that’s why we come to help you in your time of need and make you reach new heights you never thought of. It’s not easy to rank your website in the SERP or search engine results pages. Proper digital marketing and SEO strategy is must for gaining high ranking in the search results. In addition, experienced and skilled digital marketers are useful in link crawling. DigiRoads is the best digital marketing company in Jaipur in terms of affordable services and consumer experience.
So what are you waiting for? Contact DigiRoads Now!