Generate more leads for your online business
In this article, we will discuss how to generate more leads for an online business in order to acquire more customers and sales. We will discuss various ways ranging more organic advertising to paid advertising to generate more leads for your online business.
How can I generate more leads for my online business?
This question arises in the mind of every business owner to grow their business on digital platforms. This is obvious due to the level of competition from prominent market leaders. So, if you are also looking to generate more leads for your online business then read this article till the end.
Lead generation is the process of connecting with potential audience for enhancing the business sales along with the customer base. High conversion rate state that a large number of leads are converted into the business customers from the total generated leads.
However, it is not essential that every lead you get will be converted into your customers. So, generating a small amount of leads isn’t much effective to your business if you are having lower conversion rates.
To tackle this, we have come up with some of the widely used lead generation methods. Through these lead generation methods, your business can achieve new heights and new customers for improved sustainability in your market sector.
Here are some ways to generate more leads for your online business:
Get your own Website
In order to grow your business online and acquire leads, you should have a well-developed and optimized website. The website also acts as an online store for your products and services through which consumers can purchase their desired items.
Your website must have properly developed Homepage, contact us page, about us page along with a blog posts page. Fill and provide true information regarding your business and offerings for properly attracting customers. Also, a blog post page is important for any business where you can provide latest and trending information regarding your offerings, sector and industry.
If you don’t have a website, consider these points before developing one:
- Choose a SEO friendly domain for your brand,
- Clean and elegant styled UI/UX
- Low loading time
- Informative web pages for users
- Choose domain extension as per your audience
- Mobile friendly
You can target your customers as per their interest and search interests if your business has a well-designed and optimized site. In addition, your potential customers can reach you through Google/Bing search if your website is ranking on these specifically searched values.
Interesting Note: After the development part, make sure core web vitals of your website are optimized from a SEO point of view. If you want a free core web vitals optimization consultation then visit website of website development company.
Go for Search Engine Optimization
When it comes to organic lead generation, SEO gets the first place in the list. Search engine optimization is widely used by the business owners and entrepreneurs for growing their business rankings on Google organically.
In SEO, you can target specifically keywords for your business through which you can attract only relevant audience towards your website. It means that you will only get leads from people who are taking interest in your services or who are in need of relevant services. All you have to do is work on your SEO and rank your website on your major keywords.
Some of the major SEO types are as follows:
Technical SEO as the name suggests, deals with the technical parameters of a website. These technical parameters such as indexing, rendering, website architecture, crawling etc. are essential in building online visibility.
This technical SEO ensures that a website is meeting the technical requirements of search engines. This is essential in determining whether the website will be indexed by the search engines in results or not.
Some major parameters to consider in your technical SEO optimization are as follows:
- XML sitemaps
- Site architecture
- URL structure
- Duplicate content
- Canonical tags
- 404 pages
- 301 redirects
Important Note: If not all, at-least robots.txt, XML sitemaps and 404 page must be added and optimized for better positions in the results.
On-page SEO is the main SEO component which is responsible for optimizing the web page content with respect to the search engines. In other terms, on page SEO deals with content, internal and external links, title tags, Meta description etc. through which Google recognize what a web page is about.
Without On-page SEO, ranking a website page on search engines like Google is impossible. However, if your website is well optimized from an On-page SEO perspectives, then it can even ranks on first page without any additional efforts.
Some tips to consider on your On-page optimization:
- Internal and external linking
- Add images and their alt tags
- Use keyword density (<3%)
- SEO friendly URL
- Meta description
- Meta title
Interesting Note: Consider setting attractive title along with Meta description to achieve higher ranks with your On-page SEO.
After technical and On-page SEO, another majorly focused area of SEO is Off-page SEO. It deals with the Off-page activities such as content marketing, social bookmarking, web 2.0 submission etc. through which business ranks are improved in search results.
Off-page SEO involves everything which is done outside of website for improving the rankings on search engines and targeted keywords. In addition, it not only used for backlinks but also for generating traffic and leads by directing the visitors to the website.
Some tips to consider during your off-page optimization are as follows:
- High Domain authority/Page authority
- Low spam score
- High quality/un-plagiarized content
- Fill your profiles with accurate information
- Don’t use multiple spamming links
- Don’t just post and left instead interact with other too on the platforms
Interesting Note: Off-page SEO is not only about backlinks and Google rank. Rather it is also useful in branding as well as to generate lead from different platforms apart from website.
Local SEO is beneficial in lead generation at local level. It improves the search visibility of a business in the Google results through a physical location. Any business with a physical location can take advantage of local SEO even without a website. With local SEO, your business can appears in the top of Google search results based on the nature of your business and its online visibility.
Some tips to consider for your local SEO optimization are as follows:
- Use proper name and logo for branding
- Post your workspace images
- Update your business hours on regular basis for festivals and events
- Provide your website and services
- Interact with reviews and messages
Interesting Note: Add more reviews and improve your existing negative reviews for getting more traffic. Also post on regular basis in order to generate more traffic for leads.
SEO is an integral part of digital marketing in order to generate more leads for your online business. Even in the SEO, you have to focus on these upper discussed major SEO types for generating more leads and revenue.
Read our article on How to Rank a Website on the First Page of Google? If you want to rank higher in the search results using SEO.
Build Social Media presence
Apart from the website and SEO, another area to generate leads for your online business is social media.
In these recent years, social media has been emerged as a boon to the business corporations. A large number of people are using social media due to technology transformation in internet and digital connectivity. Almost, every type of audience is found on social media for each type of businesses irrespective of their size and sector.
With social media, you can easily identify your target audience. You can reach to your potential customers with social media and can nurture this relationship in order to retain them for a longer period of time.
Some major social media platforms are as follows:
Some tips for building your social media presence to generate more leads for your online business are as follows:
- Post on regular basis i.e. images, reels, stories
- Share the specs and features of your offerings
- Communicate with your audience through comments, polls, reviews
- Run #hastags and strategic campaigns
- Take feedbacks, suggestions from your audience
- Use proper captions along with HQ graphics and give credits where due
Interesting tip: Keep sharing success stories, case studies, industry news on your profile wall and stories to drive customer engagement.
In addition, social media platforms like Facebook, Instagram, Twitter, Linkedin, etc. are providing advertising services to businesses for reaching their potential customers based on the interest.
Run Paid Ads
After the organic or free lead generation methods, it’s time to move on to the paid lead generation methods.
First place in paid lead generation is given to the Google Ads.
Google ads is an advertising tool from Google for improving the leads and traffic of other businesses. In this decade, Google Ads has become one of the best platforms in giving online exposure to businesses in return of money.
Apart from this, some social media platforms are also serving the paid advertising services such as Fb Ads, Linkedin Ads, Twitter Ads etc.
Now days, it is widely used by the businesses to gain new customers and visitors by targeting relevant keywords. In addition, running a Google ad campaign enhances the traffic on a website which simultaneously supports the organic business rankings which are targeted through SEO.
Google Ads falls under PPC advertising and you have to develop an appropriate campaign setup in order to get more relevant and genuine leads.
Read our article on How To Setup An Effective And Perfect PPC Campaign In 2021? for developing a perfect and effective PPC campaign setup for your business.
Some tips to consider while investing in Google Ads are as follows:
- Conduct proper keyword research
- Provide relevant and attractive landing page
- Adjust your bids
- Retargeting based on past performance
- Optimize your negative keywords
- Focus on long tail keywords
- Connect your Google ads and analytics account
Important Note: Invest in Ads wisely after considering your targeted keywords as ineffective campaigns can leads to higher irrelevant clicks which will also reduce the chances of genuine lead and heavy consumption of funds.
If you don’t have any idea about online paid Ads then avoid running a campaign on your own. You should either hire an internal team or you can hire a digital marketing agency for running your campaign successfully.
Content marketing as the name suggests, is the method of marketing products and services by using attractive content on the digital platforms such as blogs, articles, press releases, etc.
This marketing strategy has been emerged as an essential method for businesses in attracting, engaging and retaining their audience. In this content marketing, businesses needs to share, blogs, articles, videos etc. on different platforms and websites in order to engage with their audience.
In addition, your business can stays on top with this as the continuous brand awareness ensure that you are getting the right traffic which is needed for the lead generation. Any business can perform content marketing for promoting the benefits, specs and features of either their business or their offerings.
Some of the widely used content marketing platforms are as follows:
- Your story
These are only the major ones to focus in order to generate more leads for your online business. There are many more other methods available in this digital age for acquiring new and fresh leads for improving your business sustainability.
Now, schedule a digital marketing consultation from our industry experts at free of costs.